Cynthia Kwik
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Designing TikTok Shop shopping flow for new country launch in Brazil & Mexico
Release date
2025
Design timeline
1 week
Company
Bytedance (TikTok Shop)
Role
Senior Product Designer
Problem
Business opportunities to launch TikTok Shop in Latin America countries, specifically Brazil and Mexico.
Solution
Enabling TikTok users in Brazil and Mexico to purchase products through TikTok Shop which successfully generate revenue.
Result
Brazil average daily
GMV of $118.9K
Mexico average daily
GMV of $545.2K
Defining requirements
How it started
It was an urgent and important requirement from upper management to launch TikTok Shop in Brazil and Mexico. However, we only had one week for each country to complete the entire shopping flow.
Initial Requirement
Brazil and Mexico had their own specific requirements for TikTok Shop to launch in those countries, so I had to incorporate these needs into the existing SEA design.
For Brazil specifically, it was a requirement to add tax information across the journey.
And for Mexico, we need to enabled global shipping flow to our journey. Global shipping is a shipping feature that allowed buying products overseas.
Design & exploration
DEsign demo
Swiftly craft out the flow, review - favorite - cart - checkout - and payment success page.
Global shipping journey map
I initiated and mapped out our global shipping journey design proposal, so we can overview and maintain all details accurately and consistently.
MINI CART incosistency
While preparing the design demo, I noticed inconsistencies in the mini cart across pages that could could potentially create a poor experience for our new country launch. So I proactively raised the issue with a larger audience for discussion. Then we decided to unified our mini cart.
Review & development
close collaboration
With super tight timeline, close collaboration between tech, localization, product, and designer is crucial.
🗓️
1
Daily check-ins for updates
🤳
2
Daily testing to fix experience, UI, and copywriting and localization bugs
📣
3
Over-communicate updates and blockers
Solution
Solution 1
The deliverables for the Brazil journey flow included integrating tax information across the entire shopping journey. All requirements were incorporated and delivered on time.
Solution 2
The deliverables for the Mexico journey flow included global shipping and integrating tax information across the entire shopping journey. All requirements were also incorporated and delivered on time.
Solution 3
The deliverables of mini cart guideline to ensure consistency across funnels.
Solution 4
Multilingual adaptation rules were provided to ensure clarity and accessibility for users in different markets.
Impact!
Brazil average daily
GMV of $118.9K
Mexico average daily
GMV of $545.2K
It had been a fun, hectic, and successful product launch, providing valuable learnings to collaborate more effectively in the future.
Other Projects
CONTACT
(+62) 8179880051
cynthiaskwik@gmail.com
SOCIAL
Designing TikTok Shop shopping flow for new country launch in Brazil & Mexico
Release date
2025
Design timeline
1 week
Company
Bytedance (TikTok Shop)
Role
Senior Product Designer
Problem
Business opportunities to launch TikTok Shop in Latin America countries, specifically Brazil and Mexico.
Solution
Enabling TikTok users in Brazil and Mexico to purchase products through TikTok Shop which successfully generate revenue.
Result
Brazil average daily
GMV of $118.9K
Mexico average daily
GMV of $545.2K
Defining requirements
How it started
It was an urgent and important requirement from upper management to launch TikTok Shop in Brazil and Mexico. However, we only had one week for each country to complete the entire shopping flow.
Initial Requirement
Brazil and Mexico had their own specific requirements for TikTok Shop to launch in those countries, so I had to incorporate these needs into the existing SEA design.
For Brazil specifically, it was a requirement to add tax information across the journey.
And for Mexico, we need to enabled global shipping flow to our journey. Global shipping is a shipping feature that allowed buying products overseas.
Design & exploration
DEsign demo
Swiftly craft out the flow, review - favorite - cart - checkout - and payment success page.
Global shipping journey map
I initiated and mapped out our global shipping journey design proposal, so we can overview and maintain all details accurately and consistently.
MINI CART incosistency
While preparing the design demo, I noticed inconsistencies in the mini cart across pages that could could potentially create a poor experience for our new country launch. So I proactively raised the issue with a larger audience for discussion. Then we decided to unified our mini cart.
Review & development
close collaboration
With super tight timeline, close collaboration between tech, localization, product, and designer is crucial.
🗓️
1
Daily check-ins for updates
🤳
2
Daily testing to fix experience, UI, and copywriting and localization bugs
📣
3
Over-communicate updates and blockers
Solution
Solution 1
The deliverables for the Brazil journey flow included integrating tax information across the entire shopping journey. All requirements were incorporated and delivered on time.
Solution 2
The deliverables for the Mexico journey flow included global shipping and integrating tax information across the entire shopping journey. All requirements were also incorporated and delivered on time.
Solution 3
The deliverables of mini cart guideline to ensure consistency across funnels.
Solution 4
Multilingual adaptation rules were provided to ensure clarity and accessibility for users in different markets.
Impact!
Brazil average daily
GMV of $118.9K
Mexico average daily
GMV of $545.2K
It had been a fun, hectic, and successful product launch, providing valuable learnings to collaborate more effectively in the future.
Other Projects
CONTACT
(+62) 8179880051
cynthiaskwik@gmail.com
SOCIAL
Designing TikTok Shop shopping flow for new country launch in Brazil & Mexico
Release date
2025
Design timeline
1 week
Company
Bytedance (TikTok Shop)
Role
Senior Product Designer
Problem
Business opportunities to launch TikTok Shop in Latin America countries, specifically Brazil and Mexico.
Solution
Enabling TikTok users in Brazil and Mexico to purchase products through TikTok Shop which successfully generate revenue.
Result
Brazil average daily
GMV of $118.9K
Mexico average daily
GMV of $545.2K
Defining requirements
How it started
It was an urgent and important requirement from upper management to launch TikTok Shop in Brazil and Mexico. However, we only had one week for each country to complete the entire shopping flow.
Initial Requirement
Brazil and Mexico had their own specific requirements for TikTok Shop to launch in those countries, so I had to incorporate these needs into the existing SEA design.
For Brazil specifically, it was a requirement to add tax information across the journey.
And for Mexico, we need to enabled global shipping flow to our journey. Global shipping is a shipping feature that allowed buying products overseas.
Design & exploration
DEsign demo
Swiftly craft out the flow, review - favorite - cart - checkout - and payment success page.
Global shipping journey map
I initiated and mapped out our global shipping journey design proposal, so we can overview and maintain all details accurately and consistently.
MINI CART incosistency
While preparing the design demo, I noticed inconsistencies in the mini cart across pages that could could potentially create a poor experience for our new country launch. So I proactively raised the issue with a larger audience for discussion. Then we decided to unified our mini cart.
Review & development
close collaboration
With super tight timeline, close collaboration between tech, localization, product, and designer is crucial.
🗓️
1
Daily check-ins for updates
🤳
2
Daily testing to fix experience, UI, and copywriting and localization bugs
📣
3
Over-communicate updates and blockers
Solution
Solution 1
The deliverables for the Brazil journey flow included integrating tax information across the entire shopping journey. All requirements were incorporated and delivered on time.
Solution 2
The deliverables for the Mexico journey flow included global shipping and integrating tax information across the entire shopping journey. All requirements were also incorporated and delivered on time.
Solution 3
The deliverables of mini cart guideline to ensure consistency across funnels.
Solution 4
Multilingual adaptation rules were provided to ensure clarity and accessibility for users in different markets.
Impact!
Brazil average daily
GMV of $118.9K
Mexico average daily
GMV of $545.2K
It had been a fun, hectic, and successful product launch, providing valuable learnings to collaborate more effectively in the future.
Other Projects
CONTACT
(+62) 8179880051
cynthiaskwik@gmail.com
SOCIAL